For this project I had to create a logo for a new healthy take away company along with three touchpoints. I decided to create Chef Aware, the new healthy alternative, delivered straight to your door. This company focuses on producing healthy take away food, without it being more expensive.
The logo includes a wide open eye with a chef’s hat to show a chef that is aware of the urge to eat healthier. I also created packaging, posters, a website and an app to promote this new restaurant. They all followed a consistent use of bright colours that aimed to be family friendly and playful.
Packaging was created to promote the campaign, including a carrier bag made out of recycled paper, food containers made out of recyclable material - baggage - along with salad containers wrapped with recycled paper. The idea is that when customers order again and return the containers they get a free delivery.
Packaging was created to promote the campaign, including a carrier bag made out of recycled paper, food containers made out of recyclable material - baggage - along with salad containers wrapped with recycled paper. The idea is that when customers order again and return the containers they get a free delivery.
