Getting 16-22 year olds to download and use the Duolingo app by creating an original and engaging campaign that allows them to introduce the app into their daily routines. 

A brand partnership with Netflix, would be a great way of getting the target audience to download and use the app, by linking their netflix and duolingo accounts to enjoy series in all different languages, track their favourite series and the language they are watching it in and access quizzes about each episode straight from the Duolingo app.

A series of billboards and posters which address the different series offered by Netflix as well as introducing the idea of watching them in another language and learning given language through Duolingo. This way, Duolingo will become part of the target audience’s routines, who will benefit from entertainment and education. 

© By Lucía Santana 2022. All rights reserved.