One week workshop with Gimmewings studio. Development of the audiovisual behaviour of an existing brand (Llum BCN) through a creative concept that uses motion to communicate.
We chose Llum BCN, which is a circuit of luminous installations in which art and technology meet. Our proposal is based on the concept of the light switch. It represents the two main premises of the Festival: light and participation. The gesture of turning something on is the trigger for activating something, just as Llum makes the viewers play an active role in the surrounding environment.
Project completed with I.Astorga and M.Pacelli.
Project completed with I.Astorga and M.Pacelli.